Ashley Stone’s Village App is one of the semi-finalists for the Total Mom Pitch. (The Village App - Facebook)

Ashley Stone’s Village App is one of the semi-finalists for the Total Mom Pitch. (The Village App - Facebook)

Kelowna mom’s app semi-finalist in Canada’s Total Mom Pitch

Ashley Stone is developing an app called Village, a community-based messaging platform where people can ask for and offer help

The app may still be in development, but her idea has propelled Ashley Stone to the semi-finals of Canada’s Total Mom Pitch.

The Kelowna mom of four is developing an app called Village, a community-based messaging platform where people can ask for help and offer help easily. Besides making help accessible, Stone said the other goal of the app is for people to create hyper-local connections, especially during a time in a city where it might be difficult to meet new people.

Stone said the app is still in development, but she was surprised that she was still able to pitch her idea to the total Mom Pitch contest.

“This was originally just in Toronto but since COVID, the ladies organizing it expanded it to the rest of Canada. They asked for mom entrepreneurs to apply and pitch their idea,” she said.

“It didn’t matter where your business was and it was unlike any other pitches I’d applied to, where they want your revenue… this was more story-based, about how you came to be and why what you’re doing is important.”

The Total Mom Pitch connects women entrepreneurs to resources throughout the country that will help them launch their small businesses. The competition will have final winners, who will each receive a $30,000 package in cash and business services. Those who may not win will still get access to business supports and other benefits.

Stone said there were 732 applicants in the beginning, with only 100 applicants making it into the semi-finals, including herself.

“It’s an honour to have made it this far, and we’re going to keep going. We’re going to go until the end,” she said.

She added that the competition will help her get the word out so more people know more about the app, but she’s also excited about the educational aspect of it.

“I’ll never say no to education. Whatever someone can help me with in terms of experience and education, that’s something I’m excited about.”

As for Village, Stone said they’re nearly finished with development and will roll out a pilot test in January in the Okanagan before expanding.

Voting is open now until 11:50 p.m. on Dec. 2. For more information, visit the Total Mom Pitch website.

READ: Local mom developing an app to help community connect


Twila Amato
Video journalist, Black Press Okanagan
Email me at twila.amato@blackpress.ca
Follow me on Twitter

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Interior Health declared the COVID-19 outbreak at McKinney Place long term care home over Monday, Jan. 18, 2020. (File photo)
COVID-19 outbreak at McKinney Place care home declared over

‘This has been one of our most challenging outbreaks so far,’ says chief medical health officer

A health-care worker prepares a dose of the Pfizer-BioNTech COVID-19 vaccine at a UHN COVID-19 vaccine clinic in Toronto on Thursday, January 7, 2021. THE CANADIAN PRESS/Nathan Denette
253 new COVID-19 cases, 4 more deaths in Interior Health over the weekend

More than 1,000 cases in the region remain active

Sunnybank
COVID-19 related deaths at Oliver, West Kelowna and Vernon senior care homes

Sunnybank, Heritage Retirement Residence and Noric House recorded deaths over the weekend

The bus shelter across from the police detachment is one of ten smashed Jan. 17. (Monique Tamminga)
Glass smashed out of 10 bus shelters in Penticton

One of the bus shelters is right across from the RCMP detachment

This is the location, 3240 Skaha Lake Road, of where BC Housing plans to build a four storey supportive housing project for the homeless and at risk of being homeless. (Jesse Day Western News)
Penticton mayor and MLA concerned about new homeless housing

BC Housing is holding a virtual info meeting Tuesday evening, Jan. 19

Provincial health officer Dr. Bonnie Henry prepares a daily update on the coronavirus pandemic, April 21, 2020. (B.C. Government)
B.C. adjusts COVID-19 vaccine rollout for delivery slowdown

Daily cases decline over weekend, 31 more deaths

Interior Health confirms vaccination of priority populations has begun in Salmon Arm. THE CANADIAN PRESS/Nathan Denette
COVID-19 vaccinations underway in Salmon Arm

Interior Health confirms vaccination of priority populations has begun

Hillview Elementary students Emma Li and Mina Nadeau were awarded by the Premier’s office for winning the annual holiday card contest. (Karen Rogers photo)
North Okanagan students’ art featured on Premier’s cards

Hillview youth chosen for annual holiday card contest

A female prisoner sent Langford police officers a thank-you card after she spent days in their custody. (Twitter/West Shore RCMP)
Woman gives Victoria-area jail 4.5-star review in handwritten card to police after arrest

‘We don’t often get thank you cards from people who stay with us, but this was sure nice to see’: RCMP

An elk got his antlers caught up in a zip line in Youbou over the weekend. (Conservation Officer Service Photo)
Elk rescued from zip line in Youbou on Vancouver Island

Officials urge people to manage items on their property that can hurt animals

An Abbotsford man was killed in a motor vehicle accident on Highway 3 on Monday, Jan. 18. (Black Press file photo)
Abbotsford man killed in Highway 3 crash near Hedley

Fatality was discovered by passing tow truck driver

A Trail man has a lucky tin for a keepsake after it saved him from a stabbing last week. File photo
Small tin in Kootenay man’s jacket pocket saved him from stabbing: RCMP

The man was uninjured thanks to a tin in his jacket

This dog is going to the SPCA if its owner isn't found. (RDNO Dog Control photo)
Owners sought after dog ‘dumped’ near North Okanagan school

Pup is now either getting adopted or going to the SPCA

Tla-o-qui-aht First Nation Chantel Moore, 26, was fatally shot by a police officer during a wellness check in the early morning of June 4, 2020, in Edmundston, N.B. (Facebook)
Frustrated family denied access to B.C. Indigenous woman’s police shooting report

Independent investigation into B.C. woman’s fatal shooting in New Brunswick filed to Crown

Most Read