A screenshot from one of Travel Penticton’s “Real Time” social media campaign videos in the summer of 2018 promoting the city. (Travel Penticton/Instagram)

“Real Time” plugs for Penticton recognized as innovative

Travel Penticton is a B.C. tourism award finalist for its 2018 social media campaign

Travel Penticton’s real-time promotion of the city last summer has been nominated for a B.C. innovation award.

Between July 20 and Aug. 31 last year, the tourism marketing organization posted “Real Time” plugs for the city on Facebook and Instagram.

A total of 41 video posts showcased local food, vineyard views and of course, walks along the beach.

The social media campaign received over 430,000 impressions on Facebook and over 19,600 impressions on Instagram.

Based on its success, Travel Penticton submitted it to the 2019 BC Tourism Industry Awards for consideration. The team was notified this week that it had been selected as a top four finalist in the innovation category.

According to Travel Penticton executive director Thom Tischik, the campaign was all about giving visitors the confidence to come to Penticton, knowing their experience would not be affected by adverse conditions like smoke from forest fires.

“2018 was a challenging year for tourism throughout B.C., dealing with the physical and negative economic impact of forest fires in the province,” said Tischik. “While there were some smokey days in Penticton, particularly during the Peachland/Summerland fires, there were many days when the weather was great and our tourism businesses were ‘open for business.’

“The Travel Penticton team realized that we needed a way to convey this message to potential travelers in a truthful and meaningful way, and came up with the ‘Real Time’ campaign,” he said.

Related: Travel Penticton working to secure funding

Award winners will be announced on Feb. 28 at an awards dinner in Vancouver, which members of the Travel Penticton team will be attending.

The other three finalists in the innovation category are the Thompson Okanagan Tourism Association, Fishing BC and Tourism Nanaimo.



karissa.gall@blackpress.ca

Like us on Facebook and follow us on Twitter

To report a typo, email: editor@pentictonwesternnews.com.

Just Posted

Okanagan-Shuswap weather: Severe thunderstorm watch

Environment Canada forecasts thunder, cloud and rain for one more day

Housing provided for women and children fleeing violence in Penticton

Announcement on Friday is part of a provincewide initiative to construct additional housing.

People’s Party of Canada leader talks B.C. trade to Penticton supporters

Maxime Bernier, head of the new federal political party, spoke at Time Winery on Friday

Luke Skywalker makes an appearance in Penticton court

KVR Middle Schoolers get firsthand experience at the Penticton Courthouse

Keremeos council members plant tree to celebrate local government

It is the 100th anniversary of the Local Government Management Association of B.C.

Police release photos of suspect in daytime sex assault at Vancouver woman’s home

A young woman, in hers 20s, was followed home by the man, before he violently attacked her inside

More than just a playground: Penticton’s Busy Beans Play Café to help parents and children

Owners Kim Wade and Tracey Wiseman want to use their expertise to help struggling families

Kamloops girl, 9, recovering from carbon monoxide poisoning now out of ICU

Her mother who was sleeping in the same tent with her did not survive

Highway 1 closed east of Revelstoke

Highway 1 is closed east of Revelstoke near Canyon Hot Springs due… Continue reading

‘I think he’s still alive’: B.C. mom pleads for help finding son last seen a month ago

Family offering $5,000 reward for information leading to the safe return of Tim Delahaye

Okanagan woman celebrates 101 years young on the back of a Harley Davidson

Last Saturday Violet Madeline celebrated 101 years. A member of the Lower… Continue reading

New poll suggests one-third don’t want politicians to wear religious symbols

Local politicians shouldn’t be allowed to wear hijabs, crucifixes or turbans on the job, survey suggests

Raptors fans far from home adjust plans to watch pivotal playoff game

Raptors currently lead the playoff series 3-2, and a win Saturday would vault them into NBA finals

PHOTOS: First responders in Fernie rescue baby owl who fell from nest

The baby owl’s inability to fly back to its nest prompted a rescue by first responders

Most Read