Toronto Wolfpack’s Ricky Leutele passes the ball as he’s wrapped up by Featherstone Rovers’ James Harrison during first half of the Million Pound Game in Betfred Championship rugby league action in Toronto, Saturday, Oct. 5, 2019. THE CANADIAN PRESS/Cole Burston

Toronto Wolfpack to advertise CBD cream on 2020 Super League jersey

Air Transat adorned the jerseys of the transatlantic rugby league team in its first three years of existence

The Toronto Wolfpack will be walking advertisements for one of their own products in 2020 with the brand Rugby Strength, a CBD-infused body cream, featured on the front of their jerseys for the Super League season.

Air Transat adorned the jerseys of the transatlantic rugby league team in its first three years of existence. A Wolfpack spokesman says the club is finalizing a new deal with the airline, whose name will still be on the jersey but not on the front.

The Wolfpack and HowlBrands, a wholly owned subsidiary, announced last May that they were partnering with Vancouver-based companies International Cannabis Corp. and Organic Flower Investments Group Inc. to launch a line of athlete-focused cannabidiol products.

“Our profile as a global sporting team is ever-expanding and Rugby Strength plays a key role in this,” Wolfpack CEO Bob Hunter said in a release Monday. “We are delighted to be in the rapid-growth market of CBD pain-relief and alternative, natural medical solutions to ever-present problems athletes and others face in their lives.”

According to its website, Rugby Strength “is for the gladiator writhing in each of us, for the connoisseurs of high-contact, for the adrenaline junkies craving their next impact, for those willing to push the body past its breaking point. Rugby is not a sport, it’s a form of life.”

The team will wear the new jersey for the Jan. 19 pre-season game against Castleford Tigers, which doubles as a testimonial for Castleford veteran Michael Shenton.

The jersey is to be unveiled next week.

Rugby Strength is currently on sale in the U.K., with launches in other countries planned for early this year. The company is awaiting the final word from Canadian authorities on regulations on hemp-derived CBD products.

HowlBrands products are manufactured with THC-free, CBD extract from organically grown hemp.

ALSO READ: Canada beats Russia 4-3 in world juniors hockey tournament

—-

Neil Davidson, The Canadian Press


Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Okanagan Mascot Games returning to Penticton this July

HarVee and the Vancouver Canucks’ Fin are among the 24 mascots coming to the South Okanagan

Long-time winemaker retires after 14 years in Oliver

Robert Summers joined the Hester Creek Estate Winery team in 2006.

Mock evacuation notice exercise planned for RDOS

Penticton Search and Rescue is planning an evacuation excerise Feb. 24 within the RDOS

Penticton seeking additional downtown input on potential cycling routes

The City has narrowed down the choices to two options and wants public input before deciding

Hidden treasures of the Curiosity Shop; antique plastic topped boxes

A set of celluloid topped glove and collar boxes are some of the many interesting finds in Keremeos

Okanagan rescue team comes back home from Australian mission

Brad Pattison’s team spent 33 days rescuing wildlife

Kelowna mayor to request RCMP’s ‘unfounded’ sexual assault report

RCMP said the report was completed over a month ago but have yet to release it or make a statement

Criminality not suspected in Ellison trailer fire death

The body was discovered after crews responded to reports of a house fire

VIDEO: B.C.’s seventh coronavirus patient at home in Fraser Health region

Canada in ‘containment’ as COVID-19 spreads in other countries

Kelowna youth accused of killing 16-year-old released

The young woman was arrested on Feb. 21 and is facing one charge of manslaughter

Interior Health appoints administrator at Summerland Seniors Village

Numerous concerns raised about private seniors care facility

Man arrested following suspicious trailer fire in Kelowna

Reports came in about the fire at approximately 11:45 a.m. on Monday morning

Body discovered following vehicle fire on Kelowna property

Firefighters discovered a body in a home on Anderson Road

‘Please be quiet,’ Kelowna Mayor tells sexual assault survivor protesting in council chambers

Forty per cent of sexual assaults reported to Kelowna RCMP in 2019 were deemed ‘unfounded’

Most Read