(Black Press Media file photo)

(Black Press Media file photo)

Whole Foods reverses poppy ban for workers following heavy criticism

Veteran Affairs Minister Lawrence MacAulay tweeted that Whole Foods’ policy is ‘absolutely unacceptable’

Grocery chain Whole Foods Market reversed a policy Friday that forbid employees from wearing poppies — a rule the prime minister described as a “silly mistake.”

The U.S.-based Whole Foods had defended the rule earlier, saying it was part of a blanket ban on anything other than the retailer’s basic uniform. It said later, however, that feedback it received was helpful.

“Our intention was never to single out the poppy or suggest a lack of support for Remembrance Day and the heroes who have bravely served their country,” a company spokeswoman said.

“Given the learnings of today, we are welcoming team members to wear the poppy pin in honour of Remembrance Day.”

Veterans Affairs Minister Lawrence MacAulay said he had spoken to the company’s chief operating officer and welcomed the reversal.

“Employees will now be able to wear their poppies at work,” MacAulay said in a statement posted on Twitter. “Glad to hear they’re changing course.”

Earlier Friday, Prime Minister Justin Trudeau noted that MacAulay was actively working on the issue.

“Whole Foods has made a silly mistake that I’m hoping will be corrected very quickly,” Trudeau had said.

The House of Commons also adopted a motion by unanimous consent calling on all Canadian employers to allow their staff to wear poppies during Veterans Week, which began Thursday.

Meanwhile Ontario’s premier vowed to introduce legislation that would allow everyone to wear a poppy while at work in the week leading up to Remembrance Day.

Doug Ford had said he found the Whole Foods policy “absolutely disgraceful.”

His office said later Friday that the government still planned to proceed with the legislation.

Whole Foods had said earlier that it updated its dress-code policy last month to specify the ban on anything other than the standard uniform in an effort to clarify the rules for employees.

It also noted that it planned to observe a moment of silence on Remembrance Day and donate to the Royal Canadian Legion’s poppy campaign.

Several politicians condemned the policy before the reversal on the poppy issue was announced.

Conservative Leader Erin O’Toole, who is a veteran, had said that the past sacrifices of Canadian soldiers “provides the freedom for a U.S. grocery chain to be stupid today.”

NDP Leader Jagmeet Singh had said the poppy policy was part of a broader issue at Whole Foods.

“It was wrong when they banned staff expressing support for Black Lives Matter and it’s wrong to ban the poppy,” he said, referencing an ongoing lawsuit in the United States.

A federal lawsuit filed in Boston on July 20 alleges that the supermarket chain disciplined, intimidated and retaliated against workers who wore Black Lives Matter face coverings earlier this year.

According to that lawsuit, store managers cited the company dress code, which prohibits slogans or logos not affiliated with the company, as the reason for prohibiting Black Lives Matter messages.

Other grocery chains took the opportunity Friday to highlight their own policies that embrace poppy-wearing.

“Our store teammates are finding unique ways to keep the spirit of Remembrance Day alive in this unprecedented year,” Sobeys tweeted, along with photos of prominent poppy displays, and a staff member wearing one of the pins.

Loblaws, meanwhile, was more direct.

“We allow and encourage our colleagues across the country to wear poppies. We have supported our veterans through poppy sales for years, and are making a donation to the Royal Canadian Legion,” the company tweeted.

Nicole Thompson, The Canadian Press

The Canadian Press

Like us on Facebook and follow us on Twitter.

Want to support local journalism? Make a donation here.

Remembrance Day

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Penticton Curling Club ice
Penticton Curling Club COVID cases increase

“Our hearts are with our members who are sick right now”

Mandatory masks has caused a division of opinion and increased hostility by the anti-mask movement. (Western News file photo)
OPINION: ‘I wear a mask for people like this daughter who hasn’t seen her mom since February’

‘Her story broke me…maybe because I had just watched protesters laughing in their unmasked revelry’

Steve French caught the halo moon on his camera on Saturday night. (Steve French Facebook)
Did you see the halo moon last night?

The halo is actually millions of tiny ice crystals

Movie crews filmed a holiday parade in Summerland in July. The parade, filmed on Main Street in Summerland, is for the movie, The Christmas Yule Blog. (John Arendt - Summerland Review)
QUIZ: Test your knowledge of holiday movies and television specials

The festive season is a time for relaxing and enjoying some seasonal favourites

A airport worker is pictured at Vancouver International Airport in Richmond, B.C. Wednesday, March 18, 2020. THE CANADIAN PRESS/Jonathan Hayward
Canada extends COVID restrictions for non-U.S. travellers until Jan. 21 amid second wave

This ban is separate from the one restricting non-essential U.S. travel

Black Press Media and BraveFace have come together to support children facing life-threatening conditions. Net proceeds from these washable, reusable, three-layer masks go to Make-A-Wish Foundation BC & Yukon.
Put on a BraveFace: Help make children’s wishes come true

Black Press Media, BraveFace host mask fundraiser for Make-A-Wish Foundation

Former Vancouver Canucks goaltender Richard Brodeur discussing his paintings with the executive director of the Arts Council of the Central Okanagan Kirsteen McCulloch. (Contributed)
Former Canucks goalie King Richard’s art displayed at Kelowna gallery

Richard Brodeur starred in the Vancouver Canucks’ 1982 Stanley Cup run

Menno Place. (Google Street View image.)
B.C. care home looks to hire residents’ family members amid COVID-19-related staff shortage

Family would get paid as temporary workers, while having chance to see loved ones while wearing PPE

A confirmed case of COVID-19 at Vernon’s Silver Star Elementary School has been reported. (Google Maps)
COVID case confirmed at Okanagan elementary school

Member of Silver Star Elementary community in Vernon self-isolating at home; parents alerted Nov. 28

Real Canadian Superstore in Kelowna. (Google Maps)
Kelowna Superstore employee tests positive for COVID-19

The last day the employee worked was Nov. 23

A man walks by a COVID-19 test pod at the Vancouver airport in this undated handout photo. A study has launched to investigate the safest and most efficient way to rapidly test for COVID-19 in people taking off from the Vancouver airport. The airport authority says the study that got underway Friday at WestJet’s domestic check-in area is the first of its kind in Canada. THE CANADIAN PRESS/HO, Vancouver Airport Authority *MANDATORY CREDIT*
COVID-19 rapid test study launches at Vancouver airport for departing passengers

Airport authority says that a positive rapid test result does not constitute a medical diagnosis for COVID-19

RCMP. (Phil McLachlan - Black Press Media)
RCMP issue warning after woman assaulted while walking in Kelowna

On Saturday, the unknown man ran up and grabbed her in an inappropriate manner before fleeing

A West Cabs driver is being investigated for an incident which allegedly took place this week. (West Cabs)
West Kelowna cab driver under investigation after altercation over his lack of mask

Passenger alleges cab driver became confrontational when asked about wearing mask

Most Read