Valley First shatters food donation target

Valley First announced last week that less than five months into its year-long Feed the Valley food drive, it has surpassed its 2012 target


Valley First announced last week that less than five months into its year-long Feed the Valley food drive, it has surpassed its 2012 target of 6,500 pounds in donations.

On Feb. 7, in recognition of its 65th anniversary, Valley First challenged its members and employees to donate 6,500 pounds of food to Feed the Valley by the end of the year. The Valley First branch that gathered the largest weight contribution toward this target committed to donating $6,500 to its local food bank.

In less than five months since laying down the challenge, Valley First has collected 6,865 pounds of food for food banks across the Okanagan, Similkameen and Thompson valleys. Leading the charge was Valley First’s Armstrong branch which collected 1,950 pounds, netting $6,500 for the Armstrong Food Bank in the process.

“To collect almost 7,000 pounds in less than five months is a tremendous effort,” says Valley First president Paulette Rennie. “Our members and employees responded to this friendly challenge with overwhelming enthusiasm. Their efforts have created a real win for the food banks in our region.”


Last year, Feed the Valley was recognized as a leading corporate citizenship program when it received a Central 1 Credit Union inNOVAtion award. The good work being achieved by the Feed the Valley program has now started to be recognized beyond credit union circles.



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