Many visitors to Penticton take a float down the Okanagan River Channel, but the area has more to offer, much of what will be on display at TRUE Penticton on April 27. (Western News file photo)

Travel Penticton gears up for annual trade show

TRUE Penticton takes place April 27 at the Penticton Trade & Convention Centre

Penticton’s annual tourism trade show takes place April 27.

This is the fourth year for TRUE Penticton, which gathers more than 50 businesses involved in tourism.

Those attending the free event at the Penticton Trade & Convention Centre will be reminded what the area has to offer from attractions and wineries to hotels and different tours.

“Whether you work directly in the tourism industry or host family and friends throughout the year, this is an opportunity to get to know where to send your guests or experience what our area has to offer yourself,” a press release from Travel Penticton states. “Discover new adventures or reacquaint yourself with amazing activities, attractions, accommodations, wineries, breweries, local events and so much more happening in and around Penticton.”

READ MORE: Travel Penticton gears up for first public TRUE Penticton event

The Visit Penticton information booth is the place to stop to enter a draw for your chance to win a TRUE Staycation (19+).

The grand prize offers stays from Barefoot Beach and Sandman Penticton, adventures with Okanagan Trestle Tours and others, wine from Naramata Bench wineries, tickets to Dallas Smith and Dean Brody at the South Okanagan Events Centre and Pentastic Jazz Festival.

All participating businesses are members of Travel Penticton.

For more information go to or the TRUE Penticton event page @VisitPenticton

To report a typo, email:


Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

EDITORIAL: Revisiting alcohol consumption

A proposal to allow alcohol consumption in some public spaces in Penticton deserves consideration

Be prepared for high water, says RDOS

Higher than average water detected around the Ashnola Rover and Similkameen River

Poll: Should Penticton allow drinks on the beach?

Legally drinking in some Penticton parks and beaches could become a reality as early as June 5

Playgrounds to reopen across the Okanagan on June 1

After nearly two months closure, playgrounds are set to reopen

100 miles in 24 hours: a B.C. man’s mission to support the less fortunate

Merritt’s Darius Sam felt he needed to help his community after an encounter with a struggling woman

Only four new COVID-19 cases, 228 active across B.C.

Health officials watching as activities ramp up

Parts of the TCT through Princeton will open to motorized vehicles Monday

Parts of the KVR trail through Princeton will open for motorized vehicles… Continue reading

Feds looking at ways to reunite families amid COVID-19 border restrictions with U.S.

Some families with members of dual-citizenship have become separated due to the pandemic

Condition in kids with possible COVID-19 link being studied in Canada

This month, the U.S. Centers for Disease Control and Prevention issued an alert to doctors about MIS-C

North Okanagan farmers’ markets excited to welcome artisans back amid COVID-19

Provincial health officer announced non-food items to return to markets this weekend

‘I knew what he wanted’: Kootenay man spends hours in tree as black bear patrols below

Francis Levasseur is no stranger to the outdoors, but a recent run-in with a bear caused quite a scare

COVID cancelled their wedding plans, so they married on a BC mountaintop

Ceremony was live streamed to friends and family around the world

Mother duck and babies rescued from Highway 97 in Lake Country

The mother and nine ducklings were taken to Duck Lake

Chef brings farm-to-table approach to new Shuswap restaurant

Darren Bezanson opening Bistro 1460 at Hilltop Inn

Most Read