Many visitors to Penticton take a float down the Okanagan River Channel, but the area has more to offer, much of what will be on display at TRUE Penticton on April 27. (Western News file photo)

Travel Penticton gears up for annual trade show

TRUE Penticton takes place April 27 at the Penticton Trade & Convention Centre

Penticton’s annual tourism trade show takes place April 27.

This is the fourth year for TRUE Penticton, which gathers more than 50 businesses involved in tourism.

Those attending the free event at the Penticton Trade & Convention Centre will be reminded what the area has to offer from attractions and wineries to hotels and different tours.

“Whether you work directly in the tourism industry or host family and friends throughout the year, this is an opportunity to get to know where to send your guests or experience what our area has to offer yourself,” a press release from Travel Penticton states. “Discover new adventures or reacquaint yourself with amazing activities, attractions, accommodations, wineries, breweries, local events and so much more happening in and around Penticton.”

READ MORE: Travel Penticton gears up for first public TRUE Penticton event

The Visit Penticton information booth is the place to stop to enter a draw for your chance to win a TRUE Staycation (19+).

The grand prize offers stays from Barefoot Beach and Sandman Penticton, adventures with Okanagan Trestle Tours and others, wine from Naramata Bench wineries, tickets to Dallas Smith and Dean Brody at the South Okanagan Events Centre and Pentastic Jazz Festival.

All participating businesses are members of Travel Penticton.

For more information go to or the TRUE Penticton event page @VisitPenticton

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