ICBC and police launch campaign as distracted driving now third leading cause of car crash fatalities in B.C.
Survey results show B.C. drivers know the risks of distracted driving but aren’t hanging up
A 2012 Ipsos Reid survey, conducted on behalf of ICBC, reveals that 44 per cent of respondents believe that driving is a complex task and yet 40 per cent of those who own cell phones admit they’ve used their hand-held phone while driving.
This tells us that while drivers recognize the dangers of distracted driving, and the majority of respondents even consider texting while driving to be just as risky as drinking and driving, many still make excuses or misunderstand what is and isn’t allowed under the law. The reality is, distracted driving is now the third leading cause of fatal car crashes in B.C., which is why this year’s campaign is focusing on educating drivers and dispelling some of the common misconceptions.