Advocates slam B.C. government ads meant to fight overdose crisis

Canadian Association of People Who Use Drugs says ads ignore ‘systemic’ factors

An advocacy group is calling out the B.C. government for a string of advertisements meant to ease the stigma around drug use, saying the ads ignore key factors that have contributed to the overdose crisis.

In January, the Ministry of Mental Health and Addiction launched a series of ads on TV, radio and online that depict all kinds of people, from lawyers to teachers to business people, with the slogan, “People who take drugs are real people.”

The Canadian Association of People Who Use Drugs said in a news release last week the ads ignore the structural and systemic factors that play into overdose deaths.

“The greatest danger of MMHA’s anti-stigma campaign is it ignores the reality all of us live through. It ignores criminalization, discrimination, and the tainted drug supply killing so many people. No, we’re not the problem,” the group said.

“We don’t need fixing, treatment, or a doctor’s diagnosis to tell us that the drug market is poisoned and our government isn’t doing enough.”

READ MORE: 130 suspected overdose calls in 1 day, all lives saved, B.C. paramedics say

READ MORE: B.C. doctors told not to limit opioids or refuse care of chronic pain patients

The group has in turn released its own “remixes” of the ads, taking special aim at the federal government to decriminalize the possession of drugs and provide a safe supply.

“People who use drugs are stigmatized by posters that say they need help,” reads one. “Get a real solution. Decriminalize drug use.”

Canadian Association of People Who Use Drugs releases ‘remix’ of provincial anti-stigma overdose campaign ads. (Facebook)

The mental health ministry said in an email that the campaign is not meant to address all of the complexities of the overdose crisis, nor is it meant to focus on decriminalization.

“The aim of the campaign is to knock down the walls of silence that keep people from having courageous conversations about drug use by acknowledging that people who use drugs are real people,” it said.

READ MORE: Moms of those killed by illicit opioids take to B.C. Legislature in call for action

The ministry said the NDP government agrees with sentiments from police and health officials that “we can’t arrest our way out of this crisis.”

Nearly 750 people died of an illicit drug overdose in B.C. during the first six months of 2018, compared to 816 in the same time period last year. Fentanyl continues to be the top drug found through toxicology reports, at 75 per cent.


@ashwadhwani
ashley.wadhwani@bpdigital.ca

Like us on Facebook and follow us on Twitter.

Just Posted

Family Day move a welcome change: poll

Okanagan readers voted that the new date for Family Day in B.C. is a positive change

Penticton athlete takes home gold in freestyle aerials at Canada Games

Brayden Kuroda won the event with a combined score of 121.65.

Businesses directly impacted by Hwy. 97 closure

Members of the Penticton Wine Country Chamber of Commerce faced late deliveries. no staff, etc.

Fundraiser started for mother who had stroke while visiting Central Okanagan family

Tina Parry was visiting her daughter Rita Bruce Nanakeain and grandsons when she had a stroke

Vote for your favourite Penticton photo

Over 700 photos were submitted to the Snap Your City photo contest.

Trudeau’s principal secretary, Gerald Butts, resigns amid SNC-Lavalin furor

Butts categorically denies the accusation that he or anyone else in the PMO improperly pressured former attorney general Jody Wilson-Raybould

B.C. father and sons launch new trunk-sharing system, ‘Trunkit’

Smiths say peer-to-peer shipping service offers an affordable, green alternative

Lost a ring? This B.C. man will find it for you

Chris Turner founded The Ring Finders, an international directory of metal detector hobbyists

Salmon Arm’s Laura Hall on bronze-winning skating squad

Hall’s team placed third in long track team pursuit at the Canada Winter Games

Poverty coalition has high hopes for B.C. poverty reduction strategy

Funding allocation expected to be released with 2019 budget

‘How did we get here?’: B.C. mom of transplant recipient worries about measles outbreaks

Addison, 7, cannot get a live vaccine because she has a heart transplant

Review: Joie de Vivre a celebration of homegrown talent

The Okanagan Symphony Orchestra concert featured Ernst Schneider

NDP Leader Jagmeet Singh calls for public inquiry over SNC-Lavalin questions

Vancouver member of Parliament Jody Wilson-Raybould resigned from cabinet last week

Canadian airlines waiting for guidance from Ottawa over X gender option

Major U.S. airlines said they will change their process so passengers can identify themselves along non-binary lines

Most Read