FILE- In this Feb. 3, 2016, photo the Volkswagen Beetle is displayed at the Auto Expo in Greater Noida, near New Delhi, India. Volkswagen says it will stop making its iconic Beetle in July of next year. Volkswagen of America on Thursday, Sept. 13, 2018, announced the end of production of the third-generation Beetle by introducing two final special editions. (AP Photo/Tsering Topgyal, File)

VW to stop making iconic Beetle next summer

The Beetle was introduced in Germany in 1938 and came to the U.S. 11 years later

DETROIT — After selling it on and off in the U.S. for nearly seven decades, Volkswagen has decided to squash its iconic Beetle.

The company’s American unit announced Thursday that it would end global production of the third-generation bulbous bug in July of next year after offering two special editions for sale.

The compact Beetle was introduced in Germany in 1938 during the Nazi era and came to the U.S. 11 years later, where it became a symbol of utilitarian transportation often used by hippies. The iconic car sold for about 30 years before U.S. sales stopped in 1979. The last of the original bugs was produced in Puebla, Mexico, in 2003.

Volkswagen revived it in the U.S. in 1998 as a more modern “New Beetle,” but it attracted mainly female buyers. The company revamped it for the 2012 model year in an effort to make it appeal to men, giving it a flatter roof, less bulbous shape, a bigger trunk and a navigation system. U.S. sales rose fivefold to more than 29,000 in the first year, rising to just over 46,000 in 2013 but tailing off after that. Last year VW sold only 15,166, according to Autodata Corp.

The special editions, which come in coupe and convertible body styles, get unique beige and blue colours in addition to the normal hues. They also get standard extra chrome, new wheels and three-colour ambient lighting inside.

Volkswagen has no immediate plans to revive the Beetle again, but the company wouldn’t rule it out.

“I would say ‘never say never,’” VW of America CEO Hinrich Woebcken said in a statement.

The company plans to roll out an electric version of the old Bus in 2022 called the I.D. Buzz.

The Associated Press

Like us on Facebook and follow us on Twitter.

Just Posted

Gingras is turning in her leash with animal control

After 28 years, the ACO is leaving her position with Penticton/Summerland Animal Control

Ask candidates tough questions

Municipal election is Oct. 20

Chinese author tackles racism and reconciliation

David Wong says cultural diversity should not be feared

Manfred Bauer seeks re-election as mayor of Keremeos

Bauer has been on council since 2005 and in mayor’s chair since 2011

Arlene Arlow seeks Keremeos mayor role

Candidate has served two terms on Keremeos council

VIDEO: Neighbours fear impact of B.C. tent city residents

Greater Victoria residents opposed to campers voice concerns at provincial campground

Man arrested after carjacking, collision, pepper spray attacks in Vancouver

Vancouver police say one man is in custody after a chaotic scene of events in the downtown core

Canadian investigator says World Anti-Doping Agency got a bad deal from Russia

A Canadian lawyer says the World Anti-Doping Agency rushed into accepting a bad deal by reinstating the country’s drug-testing program.

Fashion Fridays: Rock some animal print

Kim XO, lets you in on the latest fall fashion trends on Fashion Fridays on the Black Press Media Network

New evacuations ordered because of Florence flooding

Emergency managers on Friday ordered about 500 people to flee homes along the Lynches River

B.C. doctor weighs in on the kid ‘screen time’ debate

A Maple Ridge mother opens up about her children’s use of tablets, smartphones and television

B.C. councillor’s expenses being sent to the RCMP

Decision to have expenses audited and shared with RCMP taken at special meeting of council

More than 35 B.C. mayors elected without contest

No other candidates for mayor in the upcoming local election in 22 per cent of B.C. cities

Most Read