Meat and Greet with Butcher Geoff Pinch

Meat and Greet with Butcher Geoff Pinch

Specialty meats are perfect for holiday entertaining

  • Dec. 10, 2018 9:35 a.m.

– Story by Angela Cowan

Butcher Geoff Pinch with sausage in a meat cooler at his Four Quarters Meats shop in Sidney. Don Denton photography

Just across the highway into West Sidney is a hidden gem that is a must-stop for any carnivore with an abiding love of succulent bacon, locally raised ham, smoked sausages or salamis, all made with utmost care in traditional European fashion.

Four Quarters Meats, at 205-2031 Malaview Avenue West, owned and operated by Geoff Pinch, is both a wholesaler and retailer, supplying an array of restaurants, catering companies and specialty shops throughout the Peninsula and the entire Victoria area.

“More and more throughout the industry, people are appreciating the artisanal quality,” says Geoff, and his selection of products certainly reflects that.

The shelves at Four Quarters Meats are varied and oh so tempting. Local pork from Omnivore Acres gets cut into chops, dried sausages, a whole range of specialty cured meats and even a selection of Christmas hams — be sure to get your name down now if you want one for the holidays.

Smoked sausages range from southern chorizo to a kielbasa flavoured with garlic, nutmeg and marjoram, to turkey cranberry with rosemary, and Andouille Cajun sausage with thyme, allspice, garlic and black pepper.

There’s bacon and cottage rolls and smoked beef. Asian duck sausages. Bratwurst and blood pudding sausages. It’s enough to make a carnivore light-headed with delight. Perhaps the spot where Four Quarters really shines, though, is in the selection of dry-cured salamis.

Geoff spent some of his formative years working in a Serbian deli in Vancouver, surrounded by dozens of cultures and languages, where he learned traditional European methods for curing salamis.

Amidst the rest of the already sought-after meat selection, the salamis have found welcoming homes with many of Victoria’s high-end chefs.

“I came from the restaurant world, and there are a lot of great chefs keen on doing these things,” says Geoff. “It’s nice to make them, but it’s also great to have that connection with them. We’re making the products that, if they had the time and space, they would be making.”

Butcher Geoff Pinch slices ham at his Four Quarters Meats shop in Sidney. Don Denton photography

He has a passion for taking his time and creating the best product possible, perhaps influenced by seeing small scale and local food producers and butchers from a very young age.

Geoff grew up surrounded by small game and livestock, thanks to a hobby farmer mom and two sisters in 4H.

“We had rabbits, chickens, lambs, the odd pig,” he says. “I remember going to the local butcher, the abattoir. It was just normal to me.”

Now, Geoff works with myriad local farmers, including a number of folks on the smaller islands.

“We do a fair bit of custom cutting and processing,” he says, noting they send back the finished products for the farms to sell.

This February marks five years for the shop, and it’s hit a good balance between having enough supply as a wholesaler and keeping the quality impeccably high.

“It’s hard to be a wholesaler when you’re little,” he says, adding that wholesaling was the primary reason he chose the spot in the more industrial West Sidney. But the shop hit the ground running, and soon had relationships with a number of restaurants and specialty shops throughout Victoria.

“Irish Times has almost been partners with us,” he laughs.

Now, he’s got a staff of three (Brian, Marty and Shawn) as well as his wife Sally, who acts as a “behind-the-scenes partner,” he adds with a smile.

“I’ve been really lucky with the staff I’ve got,” he adds.

As the business has increased, he’s added a new staff member just about every year, and it’s grown into a tight-knit team.

With the holidays (and all their glorious celebration of food) just around the corner, the conversation turns to favourites in store. Though Four Quarters Meats supplies quite a few spots nearby – The Farmer’s Daughter, 10 Acres Farm, The Roost, The Butchart Gardens — for the best selection this side of the Root Cellar, the shop on Malaview is the best place to go. It has some great grab-and-go options if you’ve got family and friends coming over for the holidays. (And honestly, just get a box for yourself even if you don’t plan on company. You won’t regret it.)

List of products for sale in Butcher Geoff Pinch’s Four Quarters Meats shop in Sidney. Don Denton photography

The breakfast box has all the morning classics: bacon, sausages, ham. Everything ready to go for a hearty morning. Break out your frying pan and try not to finish it all off in one sitting. For later in the day, the charcuterie box has a variety of pre-sliced cured meats, salamis and smoked sausages.

“It’ll have all your entertaining cheese and cracker type things,” says Geoff.

Asked what he personally recommends, and he offers up three suggestions: the Spanish dried chorizo, the chicken liver pate, and the Lemon Drop salami, flavoured with lemon zest, sweet white wine and fennel seed. And if you’ve got something special in mind, give the shop a call at 250.508.7654. The team regularly does custom orders. Retail hours are Wednesday and Thursday 10 am to 4 pm, and Friday and Saturday 10 am to 6 pm.

Check out the shop here.

ChristmasFoodHolidays

Just Posted

(Facebook)
New trial date set in Penticton for Thomas Kruger-Allen’s triple assault charges

May trial was delayed after Crown witnesses failed to show up

A for sale sign is shown in by new homes in Beckwith, Ont., just outside Ottawa, on Wednesday, Jan. 11, 2018. THE CANADIAN PRESS/Sean Kilpatrick
Thompson-Okanagan population grew despite COVID-19: report

The Chartered Professional Accountants of BC said there are 8,462 new residents in the region

Scales of Justice
Acquittal in Okanagan crash that killed vacationing dentist

Daerio Romeo, 29, was charged with dangerous driving causing death and bodily harm

Renderings of what the skating rink could look like beside City Hall between Martin and Main in downtown Penticton. (Activate Penticton image)
Penticton to get outdoor ice rink this winter

It’s hoped the rink will be ready to host 2022 BCHL’s 60th year celebration

Travel Penticton went to city council for support in increasing the tax on short-term stays to fund a convention bureau and affordable housing. (File photo)
Travel Penticton seeks to grow through increased hotel tax

The increased funds would go to creating a convention bureau and to affordable housing

People watch a car burn during a riot following game 7 of the NHL Stanley Cup final in downtown Vancouver, B.C., in this June 15, 2011 photo. THE CANADIAN PRESS/Geoff Howe
10 years ago: Where were you during the 2011 Vancouver Stanley Cup Riots?

Smashed-in storefronts, looting, garbage can fires and overturned cars some of the damage remembered today

Vernon-Monashee NDP MLA Harwinder Sandhu supported a motion in the B.C. legislature for Canada to create a national Indigenous History month Monday, June 13, 2021. (Contributed)
Canada needs a national Indigenous History Month, Vernon MLA agrees

Harwinder Sandhu supports motion to recognize June as month to advance reconciliation efforts with First Nations

Orange ribbons are tied to the fence outside Vernon’s Gateway Homeless Shelter on 33rd Street. (Jennifer Smith - Morning Star)
POLL: Low-key Canada Day in the works for Vernon

Councillor calling for Indigenous recognition for 2022

A conceptual design of Vernon’s new Active Living Centre, which will go to referendum Oct. 15, 2022. (Rendering)
Active living centre 2022 referendum planned in Vernon

City hoping to get Coldstream and Areas B and C back on board

Closure of the 2900 block of 30th Avenue will allow restaurants and other businesses to extend their patios onto the street. (Jennifer Smith - Morning Star)
Green light given to downtown Vernon road closure

Single block of 30th Avenue to close over summer months to boost business

Graduating Grade 12 student Savannah Lamb has been awarded an approximate $40,000 scholarship from the Beedie Luminaries foundation. (Contributed)
Dedicated Salmon Arm student earns scholarship to pursue post-secondary education

Savannah Lamb is graduating from Salmon Arm Secondary with a $40,000 scholarship

A provided photo of the suspect. (Kelowna RCMP/Contributed)
Kelowna RCMP investigating after business robbed

An undisclosed amount of money and merchandise were taken from the business

(Black Press Media file)
Dirty money: Canadian currency the most germ-filled in the world, survey suggests

Canadian plastic currency was found to contain 209 bacterial cultures

Most Read