Through their Simple Generosity campaign, Valley First has pledged to donate $1 million of community support to British Columbia communities in 2021. (Contributed)

Through their Simple Generosity campaign, Valley First has pledged to donate $1 million of community support to British Columbia communities in 2021. (Contributed)

Valley First rewarding Penticton families with innovative way to thrive together

Participants with ‘inspiring ideas’ will receive a surprise for their family, valued at up to $2,500

Have something your family does that helps you thrive together? Valley First, a division of First West Credit Union, wants to reward you for it.

Through their Simple Generosity campaign, Valley First has pledged to donate $1 million of community support to British Columbia communities in 2021.

The program grants money to recipients in four key areas of family, community, education and business. The $1 million investment is an effort to celebrate and encourage local economic and individual resilience, said head of brand engagement Angela Brown.

“Throughout our organization’s history, we’ve been able to find unique ways to support our communities and the people who call them home, just as we do,” said Brown “On the heels of one of the most challenging years in recent memory, we feel this program is an evolution of this support and another way that we can continue to use our financial cooperative’s organizational strength as a catalyst to help our communities thrive.”

The first phase of the campaign helps families get further ahead and has already awarded $49,000 to individuals and non-profits.

People who would like to participate can do so by commenting on the Simple Generosity posts on Valley First’s Facebook and Instagram accounts. Applications are open until May 17

To enter, comments will be asked to tell Valley First about the good things that their family does to thrive together. Comments that are selected throughout the campaign as “inspiring ideas” will receive a surprise for their family, valued at up to $2,500.

“Thriving families” is the first of four parts of the ‘Simple Generosity’ campaign that will run all year long.

The next installments of the campaign will be:

· Thriving Communities, May 25 to July 31

· Thriving Minds: Lifelong learning, Aug. 10 to Sept. 23

· Thriving Businesses, Oct. 4 to Nov. 29

READ MORE: Penticton Valley First Credit Union welcomes new branch manager

READ MORE: Valley First grants $112,400 to Okanagan charities, adding to record year



jesse.day@pentictonwesternnews.com

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