Bell joins Rogers with ‘unlimited’ data plans, but not Telus

Move suggests at least a temporary shift in pricing strategy for Canada’s Big 3

A Bell store on Bloor Street West in Toronto. (THE CANADIAN PRESS/Galit Rodan)

Bell has joined Rogers in offering wireless data plans that don’t charge overage fees once the monthly cap has been exceeded — a new approach for Canada’s national wireless carriers.

Like its rival, Bell is offering a $75-per-month plan with up to 10 gigabytes of full-speed data usage per month, followed by unlimited data at reduced speeds.

Telus is taking a different approach, with a plan that effectively charges $75 per month for 15 gigabytes of full-speed data usage per month, followed by the standard overage fee.

The new plans signal at least a temporary shift in pricing strategy for Canada’s three national wireless networks, which have been slower to adopted “unlimited” data plans than U.S. carriers.

Rogers says the change in pricing is part of a multi-year plan ahead of the introduction of higher-speed, higher-capacity fifth-generation wireless networks.

The Bell offers will end June 30 while Telus says its $75 plan with 10 gigabytes of data plus five gigabytes of bonus data will be available until July 2.

READ MORE: Rogers adopts unlimited wireless data plans, expects new purchase options

There are other terms and conditions that set Canada’s three national carriers apart from each other and from Freedom Mobile, which has long offered unlimited data plans without overage fees in Ontario, Alberta and British Columbia.

Analyst Aravinda Galappatthige of CanaccordGenuity says the introduction of unlimited plans with larger data buckets will counter one of Freedom’s main advantages.

“With that said, we note there is still a healthy gap between Freedom’s pricing and Rogers’ initial pricing,” he wrote.

A current Freedom promotion is offer 10 gigabytes of data per month for $60 plus four gigs of fast bonus data on its own regional network and one gigabyte of fast data nationally.

David Paddon, The Canadian Press

Like us on Facebook and follow us on Twitter

Just Posted

Cyclist in distress prompts Hwy 3A closure

BC Air Ambulance transported the male, believed to be in his 50s, to a nearby hospital

Okanagan Ogopogo bathtub race fundraising efforts over the top

In five years the Great Ogopogo Bathtub Race has raised over $120,000 for SOSM Foundation

Car catches fire while being towed by motor home on Hwy. 97

The incident occured just north of Sage Mesa Rd., no injuries have been reported

Parks and Recreation Advisory Committee supports added regulations, rezoning of Three Blind Mice

The recommendations will be presented to Penticton city council at an upcoming meeting

Rain in the forecast for much of the Southern Interior

Rain for much of the day in most areas clearing in the evening

Dash cam footage of Hwy. 97 car fire

A Mini Cooper being towed by a motor home caught fire on Hwy. 97 on Aug. 23

B.C. man who died after rescuing swimmer was known for helping others

Shaun Nugent described as a dad, a coach, a hero and stand-up guy at celebration of life

B.C. RCMP plane chases fleeing helicopter as part of major cross-border drug bust

The helicopter eventually landed at a rural property near Chilliwack

Renter of torched Okanagan home a British Army veteran, new Canadian

Owen Wilson was just beginning to settle into life in Canada when the blaze occurred

Thousands cycle to conquer cancer

The 11th annual Ride to Conquer Cancer took place Saturday morning, Aug. 24 in Surrey, B.C.

PHOTOS: Brazil military begins operations to fight Amazon fires

Amazon fires have become a global issue, escalating tensions between Brazil and European countries

Racist confrontation in Richmond parking lot caught on camera

Woman can be heard yelling racial slurs, swear words at woman in apparent parking dispute

Okanagan Nation bringing overdose awareness to Syilx Okanagan communities

The Purple Ribbon Campaign for International Overdose Awareness Day is Aug. 28

Meet the Okanagan’s newest homeless outreach team

The Vernon Homeless Outreach Team makes its first formal appearance Aug. 28 at Upper Room Mission

Most Read